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Corporate States of Mind

Page history last edited by PBworks 16 years, 4 months ago

Johnson & Johnson

Corporate Environment/State of Mind

From their "Our Company" page...

 

Johnson & Johnson, through its operating companies, is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. The more than 250 Johnson & Johnson operating companies employ approximately 120,500 men and women in 57 countries and sell products throughout the world.

 

The fundamental objective of Johnson & Johnson is to provide scientifically sound, high quality products and services to help heal, cure disease and improve the quality of life. This is a goal that began with the Company's founding in 1886.

 

In 1943 Robert Wood Johnson wrote Our Credo, a one-page document that outlines our responsibilities to our customers, employees, the community and shareholders. The Credo is available in 36 languages on this Web site. Johnson & Johnson's adherence to the ethical principles embodied in the Credo have resulted in numerous awards and accolades which recognize the company as an employer and a good corporate citizen. Read about them and the history of the Credo in this section.

 

Johnson & Johnson is known for caring and trust. The Advertising campaign shown in this section demonstrates the Company's interest in the parent-child relationship and reinforces the belief that "Having a Baby Changes Everything."

 

Johnson & Johnson companies are located all around the world. Visit our Family of Companies section for a description of many of our operating units and their locations. A convenient list of Company Web sites is also available. To understand our organizational structure and our culture and to find out what it is like to work for Johnson & Johnson, please explore our Careers section.

 

You can view a video about Johnson & Johnson Today 2006-2007 through our jnj.com Streaming Media Player. The Media Player features a number of videos highlighting various aspects of the Johnson & Johnson Family of Companies.

 

Johnson & Johnson stresses their family-oriented corporate environment and the trust and care of the company. Their "Our Credo" establishes their priority to the customers, only they list them as "mothers and fathers", etc. for that feeling of family. They even have several videos looking inside the company to promote this atmosphere.


 

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In their ads, Johnson & Johnson advertises based on the higher quality of life--not sex or popularity, etc. They gear towards the idea of love, nurture, and family.

 

Both the company ideals and their advertisments evoke the same mood/atmosphere.

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